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How to double the size of your business... even in a recession

My own story

I became a freelance accountant in 2005 but it wasn’t until 2007 where I really started to deliberately to grow my business. In August 2007, I moved into my first office (it felt like a big step at the time) with my 2 hour a week bookkeeper and got to work.

One month later, the credit crunch happened, thousands of people queued outside Northern Rock and the economy hit the skids! It has never recovered from that month. I write this in March 2012 and we have almost had five years of continuous economic decline.

So far, I have run a business in one month of a good economy and almost five years of recessionary times.

I personally have only ever managed and grown a business in a recession!

Here’s the kicker…..

Despite the recession, I have managed to double the size of my business not once, not twice but three times in the last four and a half years.

Why I want to help you

The one area I love in my own business is client contact and helping people grow their businesses.

I wanted to provide something for those businesses that wanted to grow but did not have the tools or knowledge to be able to or for those businesses that had tried to grow but for whatever reason it hadn’t happened.

I have put on a few telephone seminars over the past year (and will do more) to be able to communicate to more clients at the same time which have received great feedback but given the economic situation I thought there was more I could do.

My solution is that I am going to be holding an event on Thursday 29th March 2012 at the Round Foundry entitled

‘How to double the size of your business…..even in a recession’

It will be from 10am – 6pm.

It will be the first time I have ever put on such an event and due to my own time commitments in my business it may be the last!

What the event is all about

The event will essentially be me in a room with business owners for 8 hours where I will tell you EVERYTHING that I know about how to double the size of your business.

I really do mean everything, all the knowledge, tips, secrets I have accumulated over the last four and a half years I will be divulging to a closed room of business owners.

However, this won’t just be an ordinary ‘training’ event. This will be for the specific goal of enabling you to double the size of your business despite what is going on in the economy.

What specifically will I cover at this event

At the event, the main goal will be for you to have an action plan of how to double the size of your business. I will be specifically covering at the event:

Session ONE – Knowing your numbers

What is your reality now?
How much profit do you make?
What is your turnover?
What do you need to actually do to double the size of your business?
What will your profit need to be?
How long will it take?
What do you need to change to have an impact today?

Session TWO – Getting great at sales and marketing

Why sales and marketing so important.
Why having a multi marketing strategy is essential to maximising leads into your business.
Why having lots of leads is essential.
Getting over your sales hang-ups and sales self-sabotage.
The 3 golden rules of selling.
Getting better at sales and marketing than all of your competitors really really quickly.
How to be an amazing networker.

Session THREE – Why a great team is ESSENTIAL for a growing business

How do you build a great team?
The mistakes that nearly everybody makes about recruitment.
How to manage a fantastic team.
How to know when to recruit.
What a great team should be doing for you as the business owner

Session FOUR – How developing great systems can mean you can go on holiday

Which systems do you develop first?
What are the essential systems that have to work like clockwork?
How the systems can improve your profits and set you free from constant contact.
How to go on holiday!

Session FIVE – Work harder on yourself than you do on your business

How you can personally slow down your business growth.
The 5 essential skills you need to develop to grow your business.
What you need to do to make it happen.
What help do you need from other people to guarantee your business success.

Session SIX – Q&A

What are my own personal success stores and what have I done really badly that you can learn from!

What do I have to do to be part of the event?

Over the past four and half years I have spent thousands of pounds on accumulating business knowledge. I have been all over the country, talking to a huge number of people who have grown their businesses. I have personally been business coached by the UK’s number one business coach (as voted by the Institute of Directors) and have spent thousands of hours reading every business growth book imaginable.

I am going to give you the benefit of all this learning AND the actions that I took in growing my business for this one day.

The investment for the day will be either £395 + VAT

In reality, if you action even a tiny fraction of what I will tell you, your return on the investment will be many times over.

Which is why I am going to give you a very, very bold guarantee….

My guarantee

As said before, this is the first time that I have put on such an event (and probably the last) but so strongly do I feel that you will benefit from the day that I am willing to make you an extraordinary guarantee.

If you come to the day and pay for your place and take action on things that you have learned, if the knowledge and actions are not worth at least £10,000 to you, I will give you a full refund.

I will give you this full refund up to 12 months after the event.

I’m able to give you this guarantee since I am so sure that what I will tell you will impact your business in a massive way.

How many people can come to this event

My office at the Round Foundry could easily manage 100 people, but I want to keep this event very intimate.

I am only looking for 10 business owners to attend this event

The reason? I want to keep it very interactive and really restrict it to the people that will benefit from it the most.

At the time of writing, no literature has gone out but I have mentioned it in passing to some clients and have already had 3 bookings.

I realise that this event will sell out and you will have to act fast but I feel that I want to keep it a small and intimate event for business owners who really, really want to grow.

You should come to this event if you…..

Are passionate about growing your business
Need help with sales and marketing
Very open minded
Willing to put in the hours that it takes to double the size of your business

You should not come to this event if you….

Are happy with your level of income
Expect that business success comes without putting a great deal of hard work in
Believe that the economy dictates your business growth

My final words

The people that I know who have done incredible things in the recession are the ones that took action. Any action is better than no action. If you want to double the size of your business, then I will tell you how to do it.

By the time you have read this letter, more places could have been taken so please don’t delay, if you would like to join me for this event email me at russell@rsaccountancy.co.uk.

To your continued business success!

Yours sincerely

Russell Smith

 

 

PS The things that I will cover at this event will not be simple. However, implementation is not easy, hard work is required if really want to double the size of your business. But, if you really desire it, there is no reason at all why you can’t do it – despite what the media say!